PILLOW TALK
CLIENT
Charlotte Tilbury
WHAT WE DID
BRIEF
With Charlotte Tilbury preparing to open its first retail store in Singapore, the media launch presented an opportunity to build anticipation and strengthen the brand's presence in the market. Our challenge was to translate Charlotte Tilbury's distinctive brand identity into an immersive physical experience that would captivate media and influencers, inspire organic storytelling and create desirability for the brand's new retail destination.
CONCEPT
Charlotte Tilbury's Pillow Talk have a strong and unique brand code which we want to physically manifest into this experience. To achieve it, we create an immersive world where we transform passive admiration into personal participation through sensorial play and product discovery. From supersized cosmetics, bouncing elements and pumped-up hydration, to small touches of dopamine fragrance and pillow talk jingles, the event peaked with the appearance of a secret superstar.
